"Shape" generally refers to the shape and structure of the object represented by the figure. Traditional graphics are rooted in the national and regional origin of traditional art. They are different from modern graphics in many ways.

傳統(tǒng)圖形主要注重的是實(shí)形（或稱為正形）的完整性與裝飾性，關(guān)注形與形之間的呼應(yīng)、禮讓和穿插關(guān)系，在組構(gòu)時(shí)多遵循求整、求對稱均齊的骨式。

Traditional graphics mainly focus on the integrity and decoration of real form (or orthomorphic form), pay attention to the echo, comity and interspersed relationship between form and form, and follow the bone style of seeking integrity and symmetry when organizing.

如：由黑白兩個魚形紋組成的最原始、最基本的吉祥圖形“太極紋”；由兩個娃娃的頭、身、手、足巧妙連接而形成的上、下、左、右都能看到四個娃娃的“四喜人紋”；由五行、五方觀念所形成的九宮格，米字格圖形以及由魚形特征構(gòu)成其基本筆畫的魚形文字和以車形特征構(gòu)成其基本筆畫的車形文字等。

For example, the most primitive and basic auspicious figure "Tai Chi pattern" is composed of black and white fish patterns; From the head, body, hand and foot of the two dolls, the "four Xi human pattern" of the four dolls can be seen at the top, bottom, left and right; The nine palace pattern and meter pattern formed by the concept of five elements and five directions, as well as the fish shaped characters composed of the basic strokes and the car shaped characters composed of the basic strokes.

將傳統(tǒng)圖形中的“形”運(yùn)用到現(xiàn)代標(biāo)志設(shè)計(jì)中，這樣設(shè)計(jì)出來的標(biāo)志，不僅能夠保留傳統(tǒng)藝術(shù)的神韻，又能夠帶有鮮明的時(shí)代特征，并且還能充分地表達(dá)標(biāo)志所蘊(yùn)涵的理念與個性。

Applying the "shape" of traditional graphics to modern logo design, the logo designed in this way can not only retain the charm of traditional art, but also have distinctive characteristics of the times, and can fully express the concept and personality contained in the logo.

將傳統(tǒng)圖形元素衍生后，再運(yùn)用到現(xiàn)代的標(biāo)志設(shè)計(jì)中，

The traditional graphic elements are derived and then applied to modern logo design,

設(shè)計(jì)之所以成功，其一，是民族性和現(xiàn)代感的結(jié)合，且自然貼切，無牽強(qiáng)之感；其二，司標(biāo)注重理念，內(nèi)含容量大，富有哲理，供人聯(lián)想；其三，形象可變異性，而且應(yīng)用很好。當(dāng)然，這首先是原標(biāo)的‘功勞’。”

One of the reasons for the success of the design is the combination of nationality and modernity, which is natural and appropriate without far fetched feeling; Second, the company standard pays attention to the idea, contains large capacity, rich in philosophy, for people to associate; Third, image variability, and good application. Of course, this is first and foremost the "credit" of the original target. "