雖然外賣(mài)的核心是食物，但外賣(mài)袋的包裝也很重要。如果門(mén)店的外賣(mài)袋過(guò)于“馬虎”，會(huì)給消費(fèi)者留下不好的印象，消費(fèi)者可能不會(huì)重復(fù)。關(guān)心。今天小編就給大家講講外賣(mài)打包袋的重要性。

Although the core of takeout is food, the packaging of takeout bags is also very important. If the delivery bag in the store is too "sloppy", it will leave a bad impression on consumers, and consumers may not repeat it. care Today, Xiaobian will tell you about the importance of takeout bags.

隨著越來(lái)越多的APP問(wèn)世，外賣(mài)行業(yè)的發(fā)展可以說(shuō)是非常迅猛。給日常生活帶來(lái)的諸多變化之一就是可以隨時(shí)隨地方便地點(diǎn)餐，包括午餐、加班餐甚至下午茶。通過(guò)手機(jī)APP下單后，從外賣(mài)員手中接過(guò)各式各樣的外賣(mài)包，幾乎成了人們現(xiàn)代生活的日常打卡。

With the advent of more and more apps, the takeout industry has developed very rapidly. One of the many changes brought to our daily life is that we can conveniently place meals anytime, anywhere, including lunch, overtime meals and even afternoon tea. After placing an order through the mobile app, you can receive all kinds of takeout bags from the takeout clerk, which has almost become the daily clock in people's modern life.

于是，外賣(mài)成為餐飲行業(yè)激烈競(jìng)爭(zhēng)的延伸。在傳統(tǒng)的餐飲消費(fèi)過(guò)程中，除了菜品、口味等硬性選擇外，餐廳的裝修風(fēng)格和服務(wù)水平是我們選擇餐廳的重要指標(biāo)。這種主導(dǎo)特征通常被認(rèn)為代表了餐廳的個(gè)性和品質(zhì)，價(jià)值取向以一種隱喻的方式，它們就像某種交互界面，是商店與消費(fèi)者之間溝通的一個(gè)步驟。它可能不是必需的技能，但它定是高級(jí)技能之一。

As a result, takeout has become an extension of the fierce competition in the catering industry. In the process of traditional catering consumption, in addition to the hard choices of dishes and tastes, the decoration style and service level of the restaurant are important indicators for us to choose the restaurant. This dominant feature is usually considered to represent the personality and quality of the restaurant. In a metaphorical way, they are like some kind of interactive interface, which is a step of communication between stores and consumers. It may not be a required skill, but it must be one of the advanced skills.

在外賣(mài)業(yè)務(wù)中，外賣(mài)打包袋做到了這一點(diǎn)：盡管外賣(mài)因素不可控，但愉快的外賣(mài)體驗(yàn)通常始于令人印象深刻的包裹。對(duì)于大部分外賣(mài)商家來(lái)說(shuō)，保證外賣(mài)包裝的功能性還是必要的。有調(diào)研證明，外賣(mài)用戶(hù)對(duì)用餐品質(zhì)有較高需求，餐品變形、灑漏都會(huì)影響用戶(hù)的用餐體驗(yàn)，而包裝品質(zhì)與餐品的復(fù)購(gòu)率呈正相關(guān)。

In the takeout business, the takeout bag does this: Although the takeout factors are uncontrollable, the pleasant takeout experience usually begins with an impressive package. For most takeaway businesses, it is necessary to ensure the functionality of takeaway packaging. Research has proved that takeout users have a high demand for meal quality. The deformation and leakage of meals will affect users' dining experience, and the packaging quality is positively correlated with the repurchase rate of meals.

精致美觀的包裝容易吸引人們的眼球，特別受到文藝可愛(ài)的妹子們的喜愛(ài)。尤其是在包裝上還應(yīng)突出店鋪的logo，可以在吸人眼球的同時(shí)，加深記憶從而達(dá)到宣傳品牌的效果。這款包裝的設(shè)計(jì)運(yùn)用了動(dòng)物圖案，活潑靈動(dòng)，可愛(ài)非常，使其在視覺(jué)上與傳統(tǒng)外賣(mài)包裝區(qū)分開(kāi)來(lái)，特立獨(dú)行，令人過(guò)目不忘。

Exquisite and beautiful packaging is easy to attract people's attention, especially loved by the artistic and lovely girls. In particular, the logo of the store should be highlighted on the packaging, which can attract people's attention and deepen their memory, so as to achieve the effect of promoting the brand. The design of this package uses animal patterns, which are lively and cute, making it visually different from the traditional takeaway packaging. It is unique and memorable.

要注意打包方式一款外賣(mài)在包裝上可以發(fā)揮很大的想象，從用戶(hù)的角度出發(fā)，用心體會(huì)客戶(hù)用餐時(shí)的便利，可以讓自己的店鋪因“貼心”而勝出。另外，很多外賣(mài)用的是塑料袋而不是紙袋子。因?yàn)榧埓硬荒苻饋?lái)放，這樣店內(nèi)碼放的空間更大，提高平效。配送小哥的箱子也能放的更多，同時(shí)也提高了配送員的效率。

Pay attention to the packaging method. A takeout can play a big role in the packaging. From the perspective of users, you can carefully experience the convenience of customers' meals, so that your own store can win because of "caring". In addition, many takeouts use plastic bags instead of paper bags. Because the paper bags can not be stacked, so the store has more space to store the code and improve the flat efficiency. The delivery boy can also put more boxes, which also improves the efficiency of the delivery staff.

在食物做好等待外賣(mài)員的過(guò)程中，由于存放手段的不同，送至顧客時(shí)的口感也將不同，所以為了保證口感要注重食物的特性，從而選擇適宜的材質(zhì)。比如包子饅頭這類(lèi)面食，用透氣的包裝可以防止軟塌；且保溫和保涼也要考慮進(jìn)來(lái)，對(duì)待不同的單品，不同的材料以及密封性，有時(shí)甚至要用不同的方法。

In the process of waiting for the takeaway, due to different storage methods, the taste of food delivered to customers will also be different. Therefore, in order to ensure the taste, we should pay attention to the characteristics of food and select appropriate materials. For example, steamed buns and other pasta can prevent soft collapse with breathable packaging; In addition, heat preservation and cool preservation should also be taken into account. Different single products, different materials and sealability should be treated, and sometimes even different methods should be used.

分析外賣(mài)打包袋包裝的重要性就到這里了，您可以關(guān)注我們的網(wǎng)站qchfb.cn，定制您所需要的產(chǎn)品！

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